How Mateeria works.
Discover how Mateeria organises your marketing work across channels in one place.
4 channels · one place.
Instead of four separate tools, one workspace for all four channels.
- Edit copy and images in the app
- Publish automatically through Tailwind
- Import products and create content
“I was constantly switching back and forth between individual channels. Now I do everything in one place, with the same knowledge about my brand. That alone saves me a lot of time.”
Brand profile
Mateeria reads your shop once from top to bottom and turns it into your brand profile: your tone of voice, your strongest examples as a style guide and your words to avoid. You can adjust it at any time.
More about the brand profile →Images, videos and copy, created automatically.
Choose your product, say what it is about and press generate. That is all.
- Create up to 20 Pins at once
- A separate image and video studio
- Keyword-optimised copy for existing images
- Continue the style of your existing visuals
“I could not afford a shoot for every image and an edit for every video, not in time or money. Now one product photo is enough, and Mateeria does the rest.”
Your style remains your style.
Mateeria recognises the different looks in your uploaded images and turns them into several style profiles, switching between them automatically. Each result stays coherent rather than looking generic.
- Several style profiles from your uploaded images, based on the look
- Mateeria switches automatically between suitable profiles
- Set one fixed style when you want to stay with a single look
“You can immediately see when an image does not fit the brand. That is why it mattered to me that Mateeria does not produce interchangeable AI images, but truly captures our own style.”
My shop.
Import a product once, then use Mateeria to create content for every channel.
- Connects with Shopify
- Reads dimensions, care and materials directly from PDFs
- Creates listings automatically, including product images
Who Mateeria is for, and who it is not.
✓A good fit if …
- ●you are an interior brand with your own online shop.
- ●you sell high-quality products.
- ●you want to publish on Pinterest, Instagram, newsletter and blog more regularly.
- ●you want to use AI without diluting your brand.
- ●you want to make decisions based on real data.
×Probably not a fit if …
- ●you are only looking for viral social posts.
- ●you want to hand every brand decision to AI.
- ●you expect marketing to run entirely on autopilot.
- ●you are in ecommerce without a physical product.
Questions about the Mateeria app
Seven questions interior brands ask me in setup calls. If yours is different, write to me directly. The answer comes from me, not a support inbox.
How much do I still need to do myself?
You set the creative direction and plan your content, that remains with you. Mateeria handles execution and publishing, much faster than before, including suggestions based on real performance data rather than instinct.
How does Mateeria know my brand voice without me having to explain it?
At the start, Mateeria reads your shop once in full. In under a minute, it creates a file with your tone of voice, typical words, words to avoid and your product world. The file sits openly in your workspace: you read it, correct it and add to it. What it says applies to the next draft. There is no hidden rulebook.
What does Mateeria learn from my numbers, and can I see why something is recommended?
Mateeria compares published content with the relevant figures: Pin saves, newsletter opens and blog clicks. Patterns come from this comparison, for example: “Your product Pins are saved twice as often.” If the evidence is thin, Mateeria says so too. There are no gut-feeling recommendations.
Can I reject or change content before it goes live?
Yes. Every draft arrives with you first. You can edit or reject it before anything is published. Full control stays with you.
How much time do I need to invest in setup?
15 to 30 minutes, depending on how quickly you move. Mateeria analyses your brand identity automatically; you only adjust what does not fit. Then you connect your tools with guided instructions and upload a few reference images for your style profile. That is it.
Do I need technical knowledge?
No. Whatever you enter, however short or unstructured, is turned into clear instructions and plans automatically. You do not need to be a prompting expert or know exactly how to work with AI.
What happens to my product images and data? Are they secure?
Your images and data are hosted in a database in Frankfurt, in the EU. More details will follow in our privacy policy.
Write to me directly.
I am the founder and I will answer personally. I want to know what may still be holding you back before you buy.
Mati Ziegler · Founder, Mateeria & interior shop owner