Brand Profile.
AI that understands your brand.
AI only saves time if you do not have to rewrite the copy yourself in the end. Mateeria reads your brand profile from your shop once. From then on, every agent knows your brand properly, rather than only on the surface.
Your brand profile, created automatically.
Mateeria reads the copy from your shop, your About page and your blog. From this, it creates your complete brand profile: not just your words, but everything Mateeria needs to write in your voice.
- Who you are: name, industry, market
- What you stand for
- Your visual style
- Your tone of voice (craft-focused, calm, warm …)
- Your words and words you do not use
- How your sentences are structured
- Good and poor copy examples
- What builds trust with your customers
If you speak to everyone, you convince no one.
Mateeria derives a clear picture of your customers from your shop. Not a generic audience category, but a person with an age, everyday life and their own doubts. Every piece of copy is written for exactly that person, not for everyone.
- The age, occupation and life stage of your typical customers
- What motivates them and what makes them hesitate to buy
- Where and how they shop, online and offline
- How to speak to them, and what is better avoided
Your visual style, from your own photos.
You upload a few of your favourite product photos. Mateeria recognises what they have in common: lighting, colours, setting, and remembers this as your own style, not as a generic AI look.
- Upload up to 30 of your own photos, ready in a few minutes
- Different looks create different style profiles; Mateeria switches between them automatically
- You can also set a fixed style if you want to stay with one look
- For a precise brief (time of day, lighting, location), simply switch off the style profile
Your colours and fonts, set once.
You save your primary colour, accent colours and two fonts once. Mateeria then uses them exactly like that in carousel and story visuals: no approximation, no guessing.
- Primary, secondary, accent and background colour as a hex code
- Your headline font and your body font
- Used in every carousel and every graphic
- Your brand stays recognisable, even across a hundred different images
“The wrong colours and an unfamiliar font immediately reveal that something did not come from your hand, even if no one can say why. I never wanted to risk that just because AI is involved.”