Your marketing does not lack ideas.
It lacks time.

Marketing automation that gives you your time back. For interior brands and makers.

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Personal, no-pressure and tailored to your brand.

Diagnosis

We know this ourselves.

Marketing slips to the back.

As soon as life gets in the way or two large orders arrive, newsletters, Pinterest and the blog are the first things to fall off.

Four channels, four logics.

A blog post rarely becomes a Pin, rarely a newsletter, rarely an Instagram post, even though it is the very same topic.

Images and videos need expensive shoots.

Photo shoot, edit, hook, variations: before a Reel is ready, the week is already over.

AI does not sound like your brand.

What generic tools write sounds like generic tools. In the end, you rewrite it yourself and save nothing.

Data rarely becomes a decision.

Pinterest, newsletters and Search Console deliver numbers. But who has the time to turn them into a recommendation for next week?

Only ticking things off, no time to plan.

In the day-to-day business, routine takes over. You simply work through tasks without knowing exactly where you want to go.

→ Answer

Mateeria was built for these problems.

What once took us hours can now be planned, edited and published in minutes, for a consistent marketing routine.

From us, for you

“I know every point above from the day-to-day of an interior shop, not from a user survey. I did not build Mateeria to sell another tool.
I built it because I was struggling every week to keep marketing going alongside the day-to-day business.”

Mati

Founder · Mateeria · works in an interior shop as well

Who it is for

Who is Mateeria made for?

For solo business owners

Products, customers and day to day business usually come first
There is hardly any time left for consistent marketing
Visibility and growth keep being postponed

For small maker teams

Time, budget and capacity are needed in many places at once
Building consistent visibility takes more effort than the team can sustain
Some marketing channels are neglected because nobody can manage them consistently

For marketing leads at interior brands

Launches, content, coordination and several channels run at the same time
Priorities and next steps are difficult to keep in view
Operational tasks leave too little room for long term growth

What you can make

What you can do with Mateeria:

Every channel brings its own set of formats, each one finished with text and image. In the Studio you design freely on top of that, without the constraints of a single platform.

Pins in every format

Standard pin with a product image
Graphic pin
Product video
Video ad with a person (UGC video)
Multi-product image
Carousel with several slides

Title and description are written alongside it, including researched keywords based on real search volume.

Instagram

Posts in every format

Standard post with a product image
Graphic post
Product video
Video ad with a person (UGC video)
Multi-product image
Carousel with several slides

The caption is written alongside it, including a fitting mix of larger and smaller hashtags.

Newsletter

The finished issue

Subject line, body copy and images, ready for your provider

For every product you enter, matching image suggestions come with it.

Blog

The finished article

Researched article with SEO structure

For every product you enter, image suggestions come with it, plus graphics that lay out the facts in the text.

Studio

Design freely, without a channel

Standard image
Graphic
Product video
Video ad with a person (UGC video)
Multi-product image
Carousel with several slides

The Studio gives you more freedom than the channels: more formats, more aspect ratios, no platform constraints.

Shop

Create listings faster

Read product data from manufacturer URLs
Capture variants automatically
Generate additional product images
Import into your own shop system via CSV file

Straight From Mateeria

Wooden sideboard with a white sliding door against a yellow-green wall, ceramic vase and books on top

Wall-mounted wooden coat rack with three metal hooks, holding a coat, a leather bag and a scarf in a plastered hallway

Woman seated on a wooden stool by a window wall, exposed concrete and a large abstract painting, white wall-mounted sideboard

Light wood bar stool at a kitchen counter clad in blue zellige tiles, linen cloth and a bowl of lemons

Graphic titled Look Again on a dark green background: an oval wall mirror with a gold frame reflecting a person taking a photo

Double bed with a charcoal upholstered headboard, white linen bedding and a brass lamp against a clay plaster wall

Ochre lounge chair with tubular padding on metal runners in a concrete room lit from above

Outdoor lounge chair on a terrace at dusk, a laid table with a lantern and hills in the background

Graphic titled Ritual in Form on a dark blue background: several ceramic bowls in terracotta, white, grey and ochre

Chair with a moulded plywood seat shell and black metal frame beside a dark granite counter

Detail of an arched secretary desk with pale wood compartments, an open light blue writing flap and a laptop

Wool throw with a geometric pattern in green and beige, draped over a dark green velvet armchair with wooden legs

Set of three black nesting side tables next to a light upholstered armchair in a loft with steel windows

Three ceramic mugs in beige, olive green and terracotta with a curved handle, shot against a light background

Table lamp with a cream shade and brass base on a round travertine side table next to a beige boucle sofa

Pale wooden stool with a turned spindle in front of a rough stone wall in sunlight

Light wood sideboard with blue sliding doors in front of a window, wooden floorboards and a jute rug

Sideboard with blue and white sliding doors, an open drawer and a suitcase gramophone on top, olive green wall

Five stacked ceramic bowls in white, grey, beige and brown on a stone slab, next to a wooden spoon and a glass vase

Person sitting in a bean bag lounge chair on a wooden deck in front of a red timber house, a fire bowl beside them

Ad visual titled Lounge Chair Sora showing a yellow lounge chair against a metal wall

Close-up of a textured grey-beige wool throw with a heathered stripe pattern, draped over a bed

Man working on a laptop at a wall-mounted shelving system in wood and metal against a deep blue wall

Close-up of two wooden armchairs stacked into each other in front of a concrete wall

Beige outdoor corner sofa on a wooden roof terrace above a street of period buildings

Pale wooden desk with two drawers in a room painted rust red, books and notes on the top

Wooden side table beside a dark upholstered armchair, a brass lamp and an open book in evening light

Four channels · one workspace

Four channels.
One place.

Pinterest works differently from a newsletter, and a blog differently from an Instagram post. Mateeria knows each channel’s rules, and still writes in your voice everywhere.

PIN · 2:3

Manifesto · no miracle cures

We do not promise a miracle cure.
We help you build a more consistent marketing routine.

Other tools shout what you see above. We know it, because we have heard it ourselves for years. Here is what we do not promise, and what you get instead.

What we do not promise

What we deliver instead

~~“Double your revenue in 30 days.”~~

Consistent content, week after week. Marketing that does not stop when day-to-day business gets louder.

~~“Fully automated marketing without your involvement.”~~

You set the creative direction; the AI follows it.

~~“Go viral in a week.”~~

Content close to your brand that your regular customers actually read. No standardised TikTok noise.

~~“Generate unlimited content with one click.”~~

Finished drafts for Pinterest, newsletters, blog and Instagram, from one product, in minutes rather than agency budgets.

~~“An enterprise solution for ambitious brands.”~~

Get started in 30 minutes, no agency, no annual contract. If it does not fit, you can stop at any time.

Mateeria does not make marketing more exciting. It makes it more reliable.

USE AI WELL

Get your time back.

AI can create meaningful competitive advantages.
It is up to you to use it well.